Electriphobia Institute

March 13, 2013

I worked with Secret Location on a series of satirical instructional-style animations about electriphobia, the fear of the electric car, for the fictitious Electriphobia Institute. The campaign and website is to promote the all-electric Mitsubishi i-MiEV.

For more animations and motion graphics, check out my Motion Graphics portfolio.

Thanks to Sabrina for the awesome project!

Update: Electriphobia has won two 2013 FITC Awards in the Advertisement and Motion Graphics categories.