Branded Instructional Illustrations and Infographics

October 17, 2016

I worked with startup Sense to illustrate a user’s manual and installation guide for their home energy monitor. They wanted the instructions to support their branding through use of a limited palette and an emphasis on simplicity. The monitor attaches to a home’s electrical panel and makes energy usage and statistics available via a smartphone app.

Home Energy Monitor Setup Instructions Home Energy Monitor Setup Instructions Home Energy Monitor Setup Instructions

I also created branded illustrations for the company’s blog and social media channels. These infographics mark the 50th anniversary of Earth Day, comparing the energy efficiency of a typical new home of the 1970s, 2020s, and 50 years into the future in 2070.

Cross-Section Illustration of the Typical Home of the 1970s Cross-Section Illustration of the Typical Home of the 2020s Cross-Section Illustration of the Typical Home of the 2070s

Electriphobia Institute

August 20, 2014

A series of satirical instructional-style animations about electriphobia, the fear of the electric car, for the fictional Electriphobia Institute. Produced in collaboration with Secret Location & John St to promote the all-electric Mitsubishi i-MiEV.