December 8, 2016
In November I worked with Traffik Group in my home town of Toronto on a subject that’s near and dear to me—pizza.
They were helping Delissio create a popup restaurant to promote their Rustico line of pizzas and were in need of some illustrations to get an idea across. That idea was to use their pizzas as a starting point, to make them your own by adding your own toppings, to really elevate the at-home frozen pizza experience (it’s okay to picture Gordon Ramsay holding his head).
What we ended up with were two “exploded” pizza illustrations, showing off a selection of premium toppings that could be added to the base Rustico pizza. These illustrations were printed and installed on a 20-foot by 10-foot wall. The black, gold, marble and wood palette made the whole space feel luxurious and inviting.
I love working with clients from all over the world, but it was great to work on something in my own home town, to have a chance to see my work printed and installed in-person, and to top it all off—free pizza. Big thanks to Craig and Dylan at Traffik for the amazing project!
August 2, 2016
Earlier this year I worked with some fine folks at Lonely Planet to illustrate How To Pack For Any Trip, a 160-page pocket guide to packing, luggage, travel gear and making the most of any trip.
The book takes inspiration from model kit sprues and airplane safety cards. The 80+ illustrations are intended to be instructional and clean, but still approachable. The team was so happy with how the inside illustrations turned out, they had me illustrate the cover too!
To help promote the book, the LP team had me create some fun looping animations for their social media feeds. They were also shown instore at Foyles book shop in London.
Big thanks to Daniel, Johanna and Joe and everyone at Lonely Planet!
March 10, 2016
A few months ago, I was approached by Sargent Cycle Products with a problem.
They have a premium product, the World Sport Seat, that is unparalleled in comfort and performance. However, all of its features are invisible to their customers.
The seat frame, custom designed for specific models of motorcycle for optimal fit and function, is hidden from view. Their proprietary foam formulation completely encapsulates a body contour and pressure-absorbing layer as well as their superior heat pad technology. These are enveloped by their impeccably tailored upholstery, held in place by a flexible embedded fastener system that, unlike glue, allows the upholstery to move as the foam compresses, maximizing durability and long-term integrity. All of it hidden.
This made it difficult for Sargent to differentiate their superior product from competitors and imitators.
Seeing is believing.
A cutaway technical illustration is the perfect solution to this problem. It allows you to show how a product is made, how it’s different, how it’s better. It peels away the layers of uncertainty, skepticism and doubt.
You can try to sell something with the allure of status, the promise of quality or the fear of the unknown. But when you actually have a superior product, you can simply reveal the facts to your customer and make their decision easy.
November 24, 2015
I worked with The New York Times’ in-house marketing team, T Brand Studio, on a special section called The Science and Seduction of Luxury for the Lincoln Motor Company.
The project explores the interplay of old and new, heritage and innovation, status and luxury. The blueprint style illustrations lend a feeling of scientific, analytical comparison between the eras.
T Brand Studio applied some great animation and interactivity effects to the finished artwork. Be sure to check it out on your smartphone or tablet.
November 16, 2015
Earlier this year I worked with the ESYM team to help bring their portable aromatherapy product to life. They had their product designed in CAD and ready for manufacturing, but in order to get it into production they needed to raise funds via Kickstarter.
CAD is great for getting ideas made, but illustration is great for getting ideas sold.
The team contacted me to produce renderings that would help visualize their concept as a real product. The illustrations would have to be accurate to their design, labelling and materials and also fit in with their brand’s aesthetic.
Together we created a complete series of images to show their range of 3 scents. The project went live in September, and ESYM was successfully funded on Kickstarter.
September 8, 2015
Popular Mechanics had me illustrate four tips for staying safe while riding a bicycle in an urban setting for their September 2015 issue.
As someone who lives in an urban area and loves cycling, motorcycling and driving equally, I feel like everyone who shares the road would benefit from more training. Not to mention putting their phones away.
Thanks to Tim for the great assignment!
September 8, 2015
This faux x-ray was created for a Scuba Diving Magazine story about a sea turtle that had been maimed by a boat’s propeller. BTech Innovations, a Turkish company specializing in custom-designed prostheses and implants, got involved. They performed a series of detailed CT scans to create a 3D model of the turtle’s skull and damaged jaw. They then designed a bespoke prosthesis and 3D printed it with a medical-grade titanium alloy that is lightweight yet durable enough for a lifetime in the ocean.
September 2, 2015
I had some spot illustrations in the June 2015 issue of Popular Mechanics magazine about different technologies that can help detect and defend against MLRS rockets, like the ones used against Ukraine last year. These technologies include Air-Defense Lasers that are in development to burn up scout drones, Portable Air-Defense Radars to help locate these drones, Integrated Targeting Systems that combine information from satellite and UAV imagery, mobile ground radar and acoustic surveillance, and Medium-Range UAVs equipped with arrays of cameras and communication-interception equipment.
September 1, 2015
Earlier this year I worked with the fine folks at Hodinkee on a series of technical illustrations and animations for a section on their new website called Watch 101. These pieces help explain how mechanical watch movements work, and the function of their individual components.
They also commissioned me to create avatar portraits for their editors’ bylines, and a series of spot illustrations for a special section for Details magazine.
February 18, 2015
Bicycle pump track for Outside Magazine’s February issue.