In November I worked with Traffik Group in my home town of Toronto on a subject that’s near and dear to me—pizza.
They were helping Delissio create a popup restaurant to promote their Rustico line of pizzas and were in need of some illustrations to get an idea across. That idea was to use their pizzas as a starting point, to make them your own by adding your own toppings, to really elevate the at-home frozen pizza experience (it’s okay to picture Gordon Ramsay holding his head).
What we ended up with were two “exploded” pizza illustrations, showing off a selection of premium toppings that could be added to the base Rustico pizza. These illustrations were printed and installed on a 20-foot by 10-foot wall. The black, gold, marble and wood palette made the whole space feel luxurious and inviting.
I love working with clients from all over the world, but it was great to work on something in my own home town, to have a chance to see my work printed and installed in-person, and to top it all off—free pizza. Big thanks to Craig and Dylan at Traffik for the amazing project!