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December 8, 2016

In November I worked with Traffik Group in my home town of Toronto on a subject that’s near and dear to me—pizza.

They were helping Delissio create a popup restaurant to promote their Rustico line of pizzas and were in need of some illustrations to get an idea across. That idea was to use their pizzas as a starting point, to make them your own by adding your own toppings, to really elevate the at-home frozen pizza experience (it’s okay to picture Gordon Ramsay holding his head).

Wall graphics installed at Delissio Rustico popup restaurant

What we ended up with were two “exploded” pizza illustrations, showing off a selection of premium toppings that could be added to the base Rustico pizza. These illustrations were printed and installed on a 20-foot by 10-foot wall. The black, gold, marble and wood palette made the whole space feel luxurious and inviting.

Exploded Pizza Illustration Wall graphics installed at Delissio Rustico popup restaurant Delissio Rustico popup restaurant Delissio Rustico popup restaurant

I love working with clients from all over the world, but it was great to work on something in my own home town, to have a chance to see my work printed and installed in-person, and to top it all off—free pizza. Big thanks to Craig and Dylan at Traffik for the amazing project!