The Science and Seduction of Luxury

November 24, 2015

The Science and Seduction of LuxuryI worked with The New York Times’ in-house marketing team, T Brand Studio, on a special section called The Science and Seduction of Luxury for the Lincoln Motor Company.

Lincoln Old & NewThe project explores the interplay of old and new, heritage and innovation, status and luxury. The blueprint style illustrations lend a feeling of scientific, analytical comparison between the eras.

T Brand Studio applied some great animation and interactivity effects to the finished artwork. Be sure to check it out on your smartphone or tablet.

Lincoln MKX